The long versions: what the problem was, what I built, and what changed.
Case study · 5 min read
The presales engine
Why speed turned out to be what prospects were really evaluating
- estimate turnaround
- 7 days → 1 day
- proof-of-concept turnaround
- 3 weeks → 5 days
Case study · 5 min read
The competency framework
Making growth visible, for designers and for the leads who review them
- design team review completion
- 60–70 → 45–50 days
- no revisions before launch
- Approved as written
Case study · 5 min read
The hiring engine
Testing the thinking, now that AI can produce the artifact
- when the evidence is clear early
- 3 → 2 rounds
- one shared assessment system
- 4 disciplines